Photography is a voice. – Every image speaks.
edition
In the precarious balance of the self, every shift reveals the infinite possibilities we hold within.
Generative Photography
Another Country
The Colonlial Gaze
‚Traces of Transience. Mirror so clear.‘
„Another Country“ explores the mechanisms of the colonial gaze, which transforms the observed into an object through projections – exotic, foreign, and at the same time aesthetically appealing. The series places focus on perception, power, projection, and subjectivity.
Deconstruction of the Colonial Gaze
The title of the series takes inspiration from James Baldwin’s Another Country, a work that examines the tension between otherness and intimacy, identity and power. By adopting these themes, the series reframes them to interrogate the construction of “otherness” and the role beauty plays within the colonial gaze.
The visual language is characterized by an aesthetic of elevation. Through perfect lighting, precise composition, and intentional use of color, the series creates a sense of distance that compels the viewer to reflect on their own positionality. This heightened aesthetic mirrors the colonial gaze, which idealizes the “other” without ever seeking genuine understanding.
Beauty within the colonial gaze is always a construct of the observer
Another Country
#02 – 09 / Color Print / 40 x 50 cm
Traces of Transience. Mirror so clear.
A recurring motif in the series is the flower, symbolizing beauty, fragility, transformation, and concealment. It acts as a projection surface for the viewer’s desires and fantasies. Simultaneously, it partially obscures the subjects, underscoring how the colonial gaze often conceals and distorts, robbing the observed of their authenticity.
The subjects’ direct gaze into the camera—and into the eyes of the viewer—creates a dynamic tension. Their expressions blend strength with vulnerability, highlighting the interplay between objectification and subjectivity. This gaze becomes a confrontation, an invitation, and ultimately a critique, forcing the question: who is truly observing whom?
The series reveals how beauty within the colonial gaze is always a construct of the observer. Through heightened stylization, it amplifies these projections, overemphasizing the typical attributes assigned to the „other“—exoticism, mystery, and foreignness.
At the same time, the series highlights the subjectivity of the portrayed individuals. Their presence, physicality, and direct gaze challenge the dominant perspective, asserting themselves not merely as objects but as agents questioning the power dynamics of observation.
Subtle irregularities in the staging—whether through shadows, reflections, or compositional choices—destabilize the visual perfection and create space for critical reflection. These fractures symbolize the vulnerability and fluidity concealed beneath the veneer of idealization.
Another Country , Joerg Alexander, Berlin 2025
CUBA
The collections reflect something of the diversity and practice of Joerg Reichardt’s photography: capturing events and people on his travels to Cuba, a personal photographic diary filled with the contradictions and beauty of everyday live. – The print collections offer you the opportunity to purchase an original print, signed and numbered.
Jesus, 61
Ramon, 60
Vagabonds
Homeless men from the streets of Havana.
VAGABONDS. /// Image size 80 x 100 / 12 cm white border / mounted behind 2mm Acrylic matt glas with wooden frame / Frame size 108 x 128 cm / Edition of 7 / /// ‚prices on request`
Street Photography
And with each step you’ve forgotten something about yourself …
“ It’s about finding order in what may at first seem like chaos. It’s about simplifying what you see and distilling everything into a single, coherent frame. Classic compositional techniques like leading lines, foreground, symmetry and rules of thirds come into play and it’s all about finding the right spot; – all this takes time. But there is also the reverse, you are ‚at one‘ with time and ‚are‘ in the right place, along with what is happening around you. You are no longer looking for the right detail, the images come to you, you just have to take them in, because you have earned them by walking to them. Step by step. And with each step you’ve forgotten something about yourself and at the same time you learned something new.“ j.a.reichardt
CUBA
LETTERS from HAVANA
HAIR SALON at Calle 10 de Octubre in Cerro, Havana. /// image size 150 x 100 cm with 8 cm white border / frame size 169,8 x 120 cm / image mounted behind 2mm acrylic glass with wooden walnut frame / Edition of 7 /// ‚prices on request‘
„Palm Leaf – 01“ Woman torso with palm leaf.From the series “Torso”. Photographed in Havana / Cuba 2015/11/24 ///
Edition
Square Prints
Collectors prints are available in an exclusive 18 x 24 print format in a limited edition of 75. The prints come framed with passepartout in the format 30 x 30 cm and an authentication letter, numbered and signed. /// 100 €
HAVANNA … and we became butterflies
magazine / 60 pages
In Cuba, time whispers a different melody. Amidst vibrant Havana streets, I encountered a paradox—a land where moments bloomed, defying haste. Miguel, an elder with wise eyes, revealed the secret—a symphony woven by history and soul. Revolution reshaped their perception, embracing community over progress. Neighborhoods transformed into families, laughter and tales swirling through timeless hours. Isolated from the world’s clamor, Cuba’s time drifted leisurely, traditions untouched by hurried winds. Some sought horizons, but a poetic truth echoed—a longing to savor life’s gifts. In shared laughter, vibrant art, and loved ones‘ company, they spun a timeless sanctuary.
Every print is a fragment of time.
